If you’re in the news business online guru Kevin Kelly has news for you. ForgetÂ howÂ youÂ used to makeÂ your living delivering scoops. Make yourself valuable inÂ new and more personal ways or elseÂ perish heÂ suggests in Better than Free.
With that in mindÂ Paid Content reports that the Financial Times has created aÂ $3,300-a-year Executives ForumÂ “whereÂ members can “maintain contact with peers and luminaries …Â and to stay in touch with the key issues facing fellow members.”
The 140-year-oldÂ FT isÂ the Wall Street Journal ofÂ theÂ United Kingdom.
And now this journalisticÂ icon has set up a VIP lounge. Critics might call this influence peddling but not me.Â The rich and powerful have always had influence, undue influence if you prefer.Â I see no reason notÂ toÂ monetizeÂ that fact.
Moreover the grassroots influence on the news is growing.Â It’s theÂ interactivity, stupid!Â Online readersÂ can commentÂ on stories, contribute citizen-generated content and spark trends. TechnologyÂ is makingÂ media intoÂ better mirrors.
Â In time new webs site will become portals for the people. Comments and citizen journalism will create a bubbling up effect. Journalists will actually build the public forum thatÂ has so far existed only in their imaginations.
But first journalismÂ must survive.Â So let’s wishÂ the FT luck. If they canÂ nick corporate PeterÂ to subsidize populist Paul so can we.