More than 140 million Americans watched 10 billionÂ online videos in DecemberÂ says a report fromÂ comscore Video Metrix. That’s about 72 videos per viewer. Video Metrix said the average video wasÂ 2.8 minutes. Over the course of a month the Â average viewer spent three hoursÂ and twenty minutes enjoying this new habit that didn’t exist even threeÂ years ago.
Google sites had 43 percent of this new attention-getter, followed by Fox (23.9 percent) and Yahoo sites (20.8 percent).
Wired Magazine editor Nancy Miller calls thisÂ “Snack Culture.”
Lord only knows whatÂ Americans areÂ snacking on, however, becauseÂ comScore Video Metrix didn’t say.