Â David Eun
The Google vice president who deals with print and broadcast mediaÂ recentlyÂ admitted thatÂ hisÂ firm cooperatesÂ with content companies, it doesn’t compete with them.
“We don’t produce or own content,” David Eun told interviewerÂ Patrick Phillips. “What they do as a company — with journalists, news bureaus, thinking about what people want to read, producing a newspaper — that’s not what we do . . . our business model is based on connecting users with their content and bringing advertisers to their content.”
What a relief! I thought Google was oughtÂ toÂ saddle media companiesÂ with all the costs of creating contentÂ while offering them pay-per-click ads worthÂ justÂ 10 percentÂ of what theyÂ used to get fromÂ print or broadcast sales.Â But EunÂ reminds us thatÂ Google is the publisher’s friend:
“What we do is point people to where they can find content. And we make a business by putting relevant ads next to it. Our strength is in understanding what’s out there and then putting ads around it, as opposed to trying to guess what kind of content people would like and trying to sell that content ourselves.”
The full interviewÂ offers the completeÂ win-win.