Â Startup ImootyÂ brings the European Union to your browser
The fact that the United States isÂ the world’s largest economyÂ makes it possible for Americans to beÂ regrettably insular. AmericansÂ can get away withoutÂ understandingÂ the language or political climateÂ of our allies and trading partners.Â They must speakÂ English and understand us — orÂ at least our markets. ButÂ those lazy days will end. The U.S.Â trade imbalance, with imports exceeding exports for more than two decades, cannot endure forever. One tiny element in reviving the U.S. export economy will be a more nuanced understanding of our major trading partners.Â
Toward that end a news aggregation service, Imooty.eu, can help.
According to an Â interview in Online Journalism Review, ImootyÂ “has about 400 newspapers and 600-700 blogs with more to come.” ItÂ struck me as a fledgling version of the U.S. basedÂ news aggregators, Topix and Outside.in (here are two of myÂ prior mentions, an Topix referenceÂ older andÂ a more recentÂ commentaryÂ inspired byÂ Outside.in)
Co-founder Kristoffer Lassen tells OJR that Imooty is trying to select and serveÂ a representative sample of European newsÂ and has targeted journalists as power users (though I thinkÂ currency traders be a better bet). Lassen says Imooty:
“assumes that certain users will look for an unfettered and clear overview of the entire European news landscape . . . . Readers now demand concise information that directly addresses their personal “need to know” requirements in an age when people are swamped by news sources â€“ gathered for both work and private purposes . . . Imooty has already created a following among a number of well-known news and media bloggers and is featured by journalistsâ€™ news portals such as the European Journalism Centre and the Canadian Journalism Project.”