OJR to editors: hug your in-house entrepreneurs

tn_robert-niles.jpg Robert Niles of Online Journalism Review has written another excellent article, this one aimed at corporate media managers ondering how to inject some Internet energy into print or broadcast newsrooms. In a piece titled, “Encourage Entreneurship,” he suggests five initiatives culled from various sources, my favorite being:

“Here’s where you encourage staffers to try something new: Reward ’em if they deliver. And not just with a “good going!” in their job reviews. Track ad impressions by project (using your internal ad tracking or Google/Yahoo solution, above), and pay staffers a cut of the revenue that their online projects generate. (At least 50 percent, in my opinion.)”

Hey, a reporter can hope!