With his customary optimism, Robin Good notes that more powerful microprocessors on the near horizon will allow mini media publishers to serve “myriads of niche audiences” and challenge mass media as never before. An advertising shift will presumably finance this transition from mass to mini as “newsmasters” become the information-age equivalent of personal trainers. In the breathless anticipation of this silicon-powered future, no details about how to school thousands of would-be info-merchants in the art of cash flow management, sales, health plan purchases, all the boring busines details that will presumably be solved in some downloadable applet that will transform millions from employees into entrepreneurs. Thanks to Pamela Mahoney’s New Media and Its Implications for pointing me to this vision of small publisher heaven.
Grassroots video hits?J.D. Lasica provides a glimpse of what the home-video revolution is creating in a blog entry that details the types of shows that Mary Hodder is seeing on her new toolkit & community site, Dabble. Hint: it’s not the next episode of Survivor.
Adult audience growing:The Center for Media Research offers a distilled version of a Harris Poll of online media habits that includes this observation:
“Harris Interactive calculates that 77 percent of U.S. adults are now online, up from 74 percent in February/April 2005, 66 percent in the spring of 2002, 64 percent in 2001 and 57 percent in spring of 2000. When Harris Interactive first began to track Internet use in 1995, only nine percent of adults reported they went online.”
Moneymaker? Citizen journalism site YourHub is making money according to an extract on Cyberjournalist.