Take us to your readers

Roughly one out of every seven people on earth accessed the Internet in March according to a report issued this week by comScore Networks, with the greatest growth occurring in Asia.

“Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience,” said Peter Daboll, president and CEO of comScore Media Metrix. “This is a sea change of enormous proportion.”

Briefly noted elsewhere Paid Content reports that a firm that links advertising to user-generated video got venture funding.

More of the same for newspapers as MediaPost reports that lucrative print circulation continues to sink as less renumerative online readership grows.

A trade association for citizen media may be in the offing according to Poynter Institute.

And thanks to Jennifer McClure, editor of New Communications Review, for featuring some of my posts in a newsletter that offers many resources for public relations, marketing, journalism and other forms of public discourse.

Tom Abate
‘Cause if you ain’t Mass Media, you’re Mini Media