Autos, technology and media brands have provided the greatest advertising support in the small but fast-growing market for user-generarted content. So says PQ Media in this brief summary of a report that says blog, podcast and RSS advertising pulled in about $20 million in 2005 on the way to a projected $50 million take this year.
“Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010,” it says.
Blogging gets most of the money today, but PQ predicts that podcasting will overtake it. Food & apparel round out the list of top advertisers. User-generated content is seen as a way to reach what PQ Media president Patrick Quinn called the “elusive but coveted 18-to-34-year-old demographic.”
Think of user-generated content as an unscripted reality TV show. Instead of users channel surfing the Web, advertisers may be “generation surfing” user-generated content to tap trends at the young end of the market.
The Center for Media Research extracted some of the data from the report and put it in bullet-form.
‘Cause if you ain’t Mass Media, you’re Mini Media